https://www.dan-s.nz/workin daily 1.0 2026-07-05 https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712129005385-LQQ47AHHENHBQNYV3IAR/cover.jpg Work https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712090555480-DHTSIC1IXGPQFZTS4FSA/cover2.jpg Work https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1780958726004-HGHRWDGKMEECSUBF7TPB/NZoS-KeyArt-Boilerplate.jpg Work Challenge Position NZ On Screen as the go-to destination for New Zealand screen content - free and premium Role Led the development of the campaign's key visual identity, image grading, retouching and production in collaboration with the Creative Director. Outcome Campaign launched nationally across digital and social channels. https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712094420692-LWSJXFVME7H2B6008UCC/image-asset.jpeg Work - GenSting https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712093700291-4X2YQEHFJ9O9HTG34OL3/2015-07-28-pickles-editorial-01-0072-v4-FINAL.jpg Work Challenge Modernise Greenmount's website without, improve accessibility and create a digital-first design system. Role Led the website redesign, extended the visual identity, introducing an accessible colour palette and a refreshed logo. Established an atomic component system for scalable digital delivery. Outcome Delivered a modern digital experience supported by a reusable design system and improved accessibility across customer touchpoints. https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1561694776338-QLPPT1U0KD9WCCXT4KJ3/b1.jpeg Work https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1746271367232-BCD9STJ8MOC3QO4X6VP9/Scene-12-cover.jpg Work Challenge Create an annual report that balanced SBS Australia's corporate reporting requirements with the rich storytelling and cultural diversity central to the SBS brand. Role Developed the editorial design system for SBS Australia's 2024 Annual Report, creating a publication that balanced corporate reporting with the storytelling and cultural diversity at the heart of the SBS brand. Outcome Working very closely with SBS and Good Viking team members we delivered a polished and memorable Annual Report for 2024. https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1613168866664-3P9ZD97P13WZNH8AWLTI/TGNZ-cover2.jpg Work Challenge The available photography lacked a cohesive creative direction and offered limited flexibility across campaign executions. The visual identity needed to create a recognisable launch campaign despite those constraints. Role Developed a handcrafted pop-up book aesthetic that combined illustration, paper-cut layering and environmental elements into a scalable visual system capable of supporting multiple cast combinations and media formats. Outcome These key visuals became the boilerplate starting point of themes and assets used across the campaign. https://www.dan-s.nz/tower-homecampaign-2024 daily 0.75 2025-05-01 https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712028229335-WC1SXE86TL9L2G6N1X8K/cover2.jpg Tower — Home Experts Campaign 2024 https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712032181621-H87R12DSXBF6UQUZK69Y/cover2.jpg Tower — Home Experts Campaign 2024 https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712032067613-OA1JM98MYDOQR6EWACZI/oohj.jpg Tower — Home Experts Campaign 2024 https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712032301101-420KZJ09QU1C0E6KY2U7/Adshel3.jpg Tower — Home Experts Campaign 2024 https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712090597110-1WCP4SE9PDNL4SV1DTMN/image-asset.jpeg Tower — Home Experts Campaign 2024 https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712090698559-475SFF48FYQA4V56WNL1/image-asset.jpeg Tower — Home Experts Campaign 2024 https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712092236608-PV4W22UZZW9N0WBZG113/4.jpg Tower — Home Experts Campaign 2024 Bastion Shine Head of Design - Danny Carlsen Senior Digital Designer - Dan Sulit Chief Creative Officer - Rich Maddocks Creatives - Hamish Cullen, Rachel Jamieson Producer - Pip Mayne Video Editor - Luke Urquhart Account Service - Elsi Gibbs Toybox TVC Production https://www.dan-s.nz/recent-work daily 0.75 2024-04-04 https://www.dan-s.nz/greenmount-redesign-refresh daily 0.75 2024-05-12 https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712093700291-4X2YQEHFJ9O9HTG34OL3/cove2.jpg Greenmount — Website Redesign and Brand Refresh https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712093232109-M289L8O7PGAY2XIJNZ3C/cover.jpg Greenmount — Website Redesign and Brand Refresh https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712093759966-MLFSG7C33SSES92FVL5W/2.jpg Greenmount — Website Redesign and Brand Refresh https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712093763252-W3VS69Z8YM9CUIVQ6S9P/3.jpg Greenmount — Website Redesign and Brand Refresh https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712094032999-IFN3RFHZNGIH5SAICH2Q/4.jpg Greenmount — Website Redesign and Brand Refresh Bastion Shine Head of Design - Danny Carlsen Senior Digital Designer - Dan Sulit Front End Developers - Ilya Blinov, Kelly McCrow-Young Web and Performance Strategist - Jayden Szekely Account Service - Mandy Eckford https://www.dan-s.nz/genesis-brand daily 0.75 2024-05-23 https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1716502808387-MCKZABZ3WSEJPC0UVVQX/cover.jpg Genesis — Brand Guidelines: Digital Extension https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1716502808387-MCKZABZ3WSEJPC0UVVQX/cover.jpg Genesis — Brand Guidelines: Digital Extension https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712094737871-SLQ2T76RTRLAO7M13LP9/2.jpg Genesis — Brand Guidelines: Digital Extension https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712094748671-DXAQ21YS0Q0ER1W7DSDV/5.jpg Genesis — Brand Guidelines: Digital Extension https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712094746443-6EZGWCO5KTKFI77F9197/4.jpg Genesis — Brand Guidelines: Digital Extension https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712095169598-0N28IZD34Z3ZJQNS32WW/image-asset.jpeg Genesis — Brand Guidelines: Digital Extension https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712094736911-P5ZXFY72XMAJQPR0SD57/3.jpg Genesis — Brand Guidelines: Digital Extension https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712094752537-9LOTWVZNMHJM5JRPCMQV/6.jpg Genesis — Brand Guidelines: Digital Extension https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712128152117-WK6EQF5KYXHIAB795L5C/adshel.jpg Genesis — Brand Guidelines: Digital Extension https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712128752100-WPFURPW7BL4KVVOFW9K2/html.jpg Genesis — Brand Guidelines: Digital Extension Bastion Shine Head of Design - Danny Carlsen Senior Digital Designer - Dan Sulit Account Service - Stephanie Fairey, Marcelle Best https://www.dan-s.nz/tstart-web daily 0.75 2025-05-02 https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712138917879-BADDTBTPCYR8XQINPJD7/cover.jpg TeachStart https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712138890719-SI89MCFX5VXXGC4NS3FJ/cover.jpg TeachStart https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1716502628827-TSHCUGGW6F5VRXND0RW5/22.jpg TeachStart https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712139037890-T7P2WN5PANKT9QGDA6TG/mobile.jpg TeachStart https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712139275017-QOI8J1MD65FPZKTNN1FH/image-asset.jpeg TeachStart Bastion Shine Senior Digital Designer - Dan Sulit Front End Developer - Ilya Blinov Web and Performance Strategist - Jayden Szekely Account Service - Mandy Eckford https://www.dan-s.nz/ap-brandevo daily 0.75 2024-05-07 https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712139758078-5FIYTHMKFHVE5R5V2E1F/image-asset.jpeg Airpoints — Brand Evolution https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712139758078-5FIYTHMKFHVE5R5V2E1F/image-asset.jpeg Airpoints — Brand Evolution https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712139855976-ED11RJVZ4W9PUG5YEFFE/97c600153151387%281%29.632aa4e3c381e.jpg Airpoints — Brand Evolution https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712139684599-WY1FKLQSR1WI0WJJ6E6L/653008153151387.632aa4e3c6bdc.jpg Airpoints — Brand Evolution https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712139684063-OJBGUTFZEVKBURHOOE75/423f56153151387.632aa4e3c3e01.jpg Airpoints — Brand Evolution https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712139698073-05V1P9COKGK4LXZH3F8E/ef6001153151387.633a30cc1338e.png Airpoints — Brand Evolution https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712139889993-JXG7EZL11X9QN6B9UEB0/4c821c153151387.633a30cc124be.png Airpoints — Brand Evolution https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712139682848-1EIIPWSN27DKA4INR50J/23c964153151387.632aa4e3c496f.jpg Airpoints — Brand Evolution https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712139675922-Q34OGEN5NVSM6M1QGA8Y/28b7b6153151387.632aa4e3c440f.jpg Airpoints — Brand Evolution https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712139686805-UN6FWJW2KWOYDCSS3ZTJ/813094153151387.632aa4e3c6623.jpg Airpoints — Brand Evolution https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712139697685-7I7Y1H1T8VO31O2TBYOO/app.jpg Airpoints — Brand Evolution https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712139701675-YYGMJNHBI4BH5RD5GHWH/ooh-mock.jpeg Airpoints — Brand Evolution https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712140414243-KWYTLBUYZD5L3VNSDMDO/creds.jpg Airpoints — Brand Evolution https://www.dan-s.nz/stuff-fibre-launch daily 0.75 2024-08-11 https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712140594088-HP8H90SC31XSJ7Z46NGT/cover.jpg Stuff Fibre — Launch Creatives https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712140594088-HP8H90SC31XSJ7Z46NGT/cover.jpg Stuff Fibre — Launch Creatives https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712140581141-Y64455DKL5YO18WBWBYB/3.jpg Stuff Fibre — Launch Creatives https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712140582360-ZQYLDOJU2D9MRJVSILV2/2.jpg Stuff Fibre — Launch Creatives https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712140597622-9Q4I3CCOOCKDUN3OQA9P/4.jpg Stuff Fibre — Launch Creatives https://www.dan-s.nz/contact-lange daily 0.75 2024-04-03 https://images.squarespace-cdn.com/content/v1/5d117292563cf70001703cae/1712140825729-820XFEV4RMUYUEWW333Q/b1.jpeg Contact