Genesis

Developed Genesis' digital advertising system, extending the brand into a scalable framework for campaigns, display and outdoor.

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Challenge Create a consistent digital advertising system that could be applied across campaigns while remaining flexible enough for multiple formats and messaging. Role Led the design of the digital advertising framework, extending brand guidel

Challenge
Create a consistent digital advertising system that could be applied across campaigns while remaining flexible enough for multiple formats and messaging.

Role
Led the design of the digital advertising framework, extending brand guidelines and creating reusable templates and production assets in collaboration with the wider creative team.

Outcome
Delivered a scalable toolkit used across digital, display and outdoor campaigns, improving consistency and efficiency.

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Bastion Shine Head of Design - Danny Carlsen Senior Digital Designer - Dan Sulit Motion Editor - Luke Uruqhart Account Service - Stephanie Fairey

Bastion Shine
Head of Design - Danny Carlsen
Senior Digital Designer - Dan Sulit
Motion Editor - Luke Uruqhart
Account Service - Stephanie Fairey

Challenge Modernise Greenmount's website without, improve accessibility and create a digital-first design system. Role Led the website redesign, extended the visual identity, introducing an accessible colour palette and a refreshed logo. Establ
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Challenge The available photography lacked a cohesive creative direction and offered limited flexibility across campaign executions. The visual identity needed to create a recognisable launch campaign despite those constraints. Role Developed a
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Designer of things. Daddy of two.
One of one.