Challenge
The available photography lacked a cohesive creative direction and offered limited flexibility across campaign executions. The visual identity needed to create a recognisable launch campaign despite those constraints.

Role
Developed a handcrafted pop-up book aesthetic that combined illustration, paper-cut layering and environmental elements into a scalable visual system capable of supporting multiple cast combinations and media formats.

Outcome
These key visuals became the boilerplate starting point of themes and assets used across the campaign.